Building and maintaining a positive online reputation is crucial to almost any successful business or career. It can take years to build a solid reputation, but only a few bad reviews or articles to destroy what you’ve worked hard to achieve. There are several steps you can take to build a solid online reputation.
The first step toward building a good online reputation is to conduct an audit. An audit will find and analyze mentions of a business or brand. A good audit will also collect data from various sources so that it can be thoroughly examined. There are several specific benefits of conducting a digital audit.
- Understand how your target market sees your company or brand.
- An SEO audit can find broken links and determine how keywords are ranking.
- It’s also sometimes recommended to do a competitor audit to see how you compare.
- Once the audit is finished, you can use the data to create a personalized business strategy.
Once an audit is complete, it may be necessary to repair or remove damaging content. Review sites and social media are normally where the most negative content is found. Suppressing negative items while optimizing positive content in search engine results requires an extensive understanding of how both the internet and SEO practices work. You’ll need to find online reputation management services that have the expertise to audit and then repair or remove damaging content. It’s important to remember that repairing or removing negative content is just the beginning of the process.
Whether you own a business or promote your own personal career, it’s crucial to build an online presence with positive content that you control. This will likely include a website, a blog, and activity on social media. Many people often underestimate the power of a blog. You’ll want to provide quality content that promotes you or your business regularly. It also needs to offer value to your readers. Simply writing about yourself is not enough. You need to understand your reader’s pain points and provide practical information or solve problems they may have.
Monitoring includes keeping track of positive and negative reviews, how often your name, brand, or company is mentioned in social media, and measuring your social media reach. A notification system should be in place, so you’re aware of any issues as quickly as possible. You need a company that can provide expert reputation solutions for you or your business that includes monitoring.
Most people have neither the time nor the expertise to create and maintain a positive online reputation successfully. Building an online presence is not a one-time process but an ongoing commitment. ORM can help you create, control, and guide the online conversation concerning your personal reputation or business. If you’re wondering how can ORM help you, contact us today for more information.